3 June 2011

And the winner is......FLATOUTbear!

By: Laura Trotta

Sustainababy is thrilled to announce that one of our favourite products, the FLATOUTbear has been crowned Australia's Favourite Toy in the Australian Women's Weekly Product of the Year 2011 awards.

"We are so thrilled to have won this award as it shows how much people love the bears all around Australia and the world" said Sarah Novati when we asked her just what winning this accolade meant to her.

FLATOUTaustralia was started by sisters Prue and Sarah in 2002 when they started selling their gorgeous bears online. Such was the popularity of FLATOUTbears, that they were soon supplied to shops in Sydney, then around Australia and are now exported to the USA, UK, Denmark, Norway, Sweden, France, Hong Kong, Italy, Belgium, The Netherlands, Japan, Korea, Singapore and New Zealand! 

It's no surprise given their upbringing that Prue and Sarah would develop a successful retail business. They spent many a childhood hour in their Dad's antique shop and their Mum's homewares store in Balmain. Says Sarah, "It seemed only natural that one day we would start our own small business together." And start it they did! Congratulations ladies from all at Sustainababy.

Available in an assortment of delicious colours in both the baby and standard size, FLATOUTbears retail for $36 and $50 respectively.

CATEGORY: FLATOUT, toy, weekly, women's, bear | POSTED BY: Meg Supel |